Post by account_disabled on Mar 9, 2024 6:25:29 GMT -5
In the strongest niches, you'll be highly valued by customers and other stakeholders such as employees and hotel owners. I find this to be a very unique position that makes working at Hyatt very exciting. very valuable to me that this company has marketing, loyalty programs, and corporate communications at the same level of its organizational chart. Specifically, the growth momentum the region is experiencing is a huge opportunity from a communications perspective. . What audiences does your department have to serve? Obviously, from the perspective of corporate communication, we target the widest possible public, that is, society as a whole, to send them information about the company; the other audience is the company's employees, what we call colleagues, who are decisive of.
On the other hand, in the world of the hotel industry, the transition from the so-called ownership model to the management model is very rapid, you are no longer the owner of the hotel, but the Uruguay Mobile Number List owner of the hotel is someone else, an heir, a fund and you as A hotel company contributes your brand and your distribution capabilities; therefore, owners are another key audience for us. Finally, now at Hyatt and before at รก, the media and reporters are also the audience. Some people see the media as an intermediary for reaching society. I think they are their own audience.
I think a lot of companies make the mistake of thinking that when they organize a press conference, write a press release, or schedule an interview with an executive, they have to write down what they want to say on paper or speak it into a tape recorder to get it printed in the newspaper. . On the other hand, I think it's important to understand that you're talking to a journalist who decides how to name things, subtitles and where to place accents, so I can't think of the media as a pure intermediary, but as a fundamental audience. Trend acceleration and skepticism. Does the hospitality industry see itself the same way now as it did before the pandemic, or has it changed? The hospitality industry suffered a combined first impact, a drying up of activity that was brutal, and then the other was, as with other industries.
On the other hand, in the world of the hotel industry, the transition from the so-called ownership model to the management model is very rapid, you are no longer the owner of the hotel, but the Uruguay Mobile Number List owner of the hotel is someone else, an heir, a fund and you as A hotel company contributes your brand and your distribution capabilities; therefore, owners are another key audience for us. Finally, now at Hyatt and before at รก, the media and reporters are also the audience. Some people see the media as an intermediary for reaching society. I think they are their own audience.
I think a lot of companies make the mistake of thinking that when they organize a press conference, write a press release, or schedule an interview with an executive, they have to write down what they want to say on paper or speak it into a tape recorder to get it printed in the newspaper. . On the other hand, I think it's important to understand that you're talking to a journalist who decides how to name things, subtitles and where to place accents, so I can't think of the media as a pure intermediary, but as a fundamental audience. Trend acceleration and skepticism. Does the hospitality industry see itself the same way now as it did before the pandemic, or has it changed? The hospitality industry suffered a combined first impact, a drying up of activity that was brutal, and then the other was, as with other industries.